I
became aware of something new last week, partly due to watching the
Super Bowl. I’m not a huge football fan, but given the Pop Culture
cachet of the event and the commercials I feel like I should at least
be aware of it. So, I usually at have it on in the background
while I’m doing other things. This year one specific commercial drew my
attention.
There’s
a woman drinking Michelob beer in a mountain setting. She’s
whispering, which is probably what drew my attention. But then she
starts tapping her fingernails against the bottle, and dragging it
across the tabletop. The focus of the commercial seems to be the soft
sounds of the beer pouring into the glass and the fizzing of the
bubbly foam. The quiet nature of it is what made me pay attention. I
thought it was kind of weird for a commercial, and then promptly
forgot about it.
